Six modules. Every one answers who owns this now.
Map the work, keep the playbook alive, name the next owner, spot stuck handoffs, find repeatable actions, and review what needs an owner. NextWho works at workflow level, not employee level.
Map the work
Lay each recurring workflow out as ownership lanes, so everyone sees who owns every step.
Ownership lanes
One lane per owner. Every step sits with a named person, not a team or a channel.
Guided workflow creation
Describe the workflow in plain words. AI drafts the map; you assign, edit, and approve it.
Handoff points
Mark exactly where work passes from one owner to the next, with the context that travels with it.
Definition of done
Each step names what finished looks like, so the next owner knows when to pick it up.

Intake form
Sales · Form
Kickoff call
Account · Calendar
Asset collection
Account · Drive
Internal kickoff
Delivery · Notion
Project setup
Delivery · Linear
Keep the playbook alive
SOPs drafted from the real workflow and kept current by the people who own each step.
Drafted from the map
AI drafts each SOP from the workflow map. The step owner reviews and approves before it goes live.
Named reviewer
Every SOP has one owner and a review date. When a date passes, it shows up in the weekly review.
Role-aware checklists
The person who owns a step sees that step's checklist — nothing more, nothing less.
Escalation rules
When a step stalls, the SOP says who takes over and how to resolve it.

- Send branded asset request 24h after kickoff
- Confirm logo, fonts, and reference materials received
- Flag missing items inside the workflow, not over email
- Mark step complete only when all assets are tagged
Name the next owner
Every open handoff with its sender, receiver, next action, and the time it needs attention.
Accept and confirm
The receiving owner confirms the handoff. Confirmed handoffs turn teal; unconfirmed ones stay visible.
Context attached
Notes, files, and decisions pass with the handoff, so the next owner starts informed.
Due-time markers
Each handoff shows when it needs attention, so nothing waits silently.

Spot stuck handoffs
See which steps wait longest or bounce between owners — measured per workflow, never per person.
Wait-time hotspots
Highlights the steps where work sits longest before the next owner picks it up.
Bounce detection
Flags handoffs that pass back and forth, so you can clarify ownership once.
Ops Health / Calm Score
One workflow-level score built from stuck handoffs, SOP coverage, and review cadence. No individual scores.

Intake
Kickoff
Assets
Setup
Launch
Find repeatable actions
Spot the steps your team repeats by hand and decide which ones a rule could own.
Repeated-step detection
Finds steps done the same way, week after week, across a workflow.
Ranked suggestions
AI suggests which actions to automate, ranked by time returned to the team.
Human approval
Every suggestion is explained and reversible. A person approves it before anything changes.

Send onboarding email after intake
Repeats 4×/week
Tag asset folder by client
Repeats 3×/week
Create Linear epic per project
Repeats every project
Every suggestion requires a human approval before it's wired up.
Review what needs an owner
A short weekly brief of handoffs that slipped, steps without an owner, and what to resolve next.
Weekly Ops Review
AI drafts the summary; your team reviews it, assigns owners, and confirms next actions.
One owner per fix
Each open issue leaves the review with a named owner and a due date.
Score movement
Watch the workflow-level Calm Score move week over week as handoffs get resolved.

What slowed us down this week
Asset collection stalled on 3 of 5 active onboardings. The same step has been flagged 5 weeks in a row.
Map one workflow. Name every next owner.
Start with one recurring workflow — client onboarding, an escalation, or a sales-to-delivery handoff. Assign each step, confirm each handoff, and review it next week.